Ilona Belous
Research & Experience Lead based in Philadelphia. Helping orgs answer What’s next? and How do we make it happen?
Sometimes I write and teach. Always asking questions.
Previously at
Currently available for full-time or contract roles.
Прывітанне, welcome to my world.
Most of the time, you’ll find me bringing people together to answer challenging questions
– by connecting people, perspectives, and ideas, we can shape better products, experiences, and services.
More about me.
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High-ambiguity problems are a bit like working with clay. Without centering the clay, the team moves quickly, the wheel starts spinning, and the entire structure wobbles. Guiding a team back to center is my favorite part of the craft. By facilitating alignment and driving early discovery, chaotic problem spaces are naturally shaped into strategic roadmaps – just like clay.
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As a Belarusian immigrant (and oldest daughter) who has navigated multiple languages and cultures my entire life, I’m intrigued by the art of getting a room of people to see the same thing. Most of the time, I don’t have the answers, but I know how to find it. My role is to create a common language where cross-functional teams can move together towards a solution. It’s only then that we can begin to orchestrate the desired experience.
Latest Work ↓
Turning a fragmented Comparative Market Analysis (CMA) initiative into a differentiated product strategy
How a shared language unlocked premium, personalized brands, resulting in over 34K+ customized websites in the first month post-launch.
How an elevator analogy became the key to unsticking teams deep in technicalities.
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Finding the right opportunities.
UX Research · Problem Framing · Generative Research · Research Synthesis · Market Validation · Cross-Functional Facilitation · Competitive Benchmarking
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Building shared understanding.
Service Blueprinting · Experience Strategy · Journey Mapping · Stakeholder Alignment · Design Thinking
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Enabling teams to execute
Design Operations · Systems Thinking · Research & Design Program Leadership · Workflow Design · Process Standardization · Design Maturity Building · Cross-Functional Coordination
“One of Ilona’s greatest strengths is her ability to bring people together around a shared understanding of the problem. She facilitates conversations that bridge product, engineering, research, and design perspectives, helping teams move forward even when priorities or constraints create complexity.”
– Ty Taylor, Product & UX Director
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There’s the problem we say we’re solving, and then there’s the problem that actually needs to be solved. Why now?
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What’s the overall decision, considering trade offs, risks & constraints, that will be the turning point for solving the problem?
Without this decision, no significant change can be made – there’s usually a cost. -
What set of actions need to be done to solve the problem?
And arguably more importantly, what actions are currently working against the guiding decision?
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Hospitality
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B2B
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Startups
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Healthcare
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B2C
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Fintech
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Saas/Enterprise
• Hospitality • B2B • Startups • Healthcare • B2C • Fintech • Saas/Enterprise
Let’s find a way forward, together.
Send me an email, submit a message, or schedule a time to say hello.