Startups

Enterprise Organizations

B2B2C

Hi! I’m Ilona, a
UX Research & Product Design Lead based in Philly.

Multi-Sided UX Strategy

Collaborative Product Discovery

Service Design & Operations

Design Thinking Transformation

Keller Williams • UX Strategy

AI Home Value Analysis

Product positioning, UX research and concept designs for real estate agents and homeowners to price homes with confidence.

Afrik Armando Studio • Service Design

Luxury Wedding Photography

Reimagining the wedding photography journey for luxury clientele and high-end wedding planners.

Keller Williams • UX Strategy

Property Search

End-to-end UX strategy bridging agent and home buyer property search for real-time collaboration and search parity.

Sage SEO • Product Design

AI Content Marketing MVP

0 to 1 product design streamlining SEO content creation for startups and small businesses.

Keller Williams • UX Strategy

Agent Websites

Vision concepts, product design & UX research to connect 163,000 real estate agents with consumers worldwide.

This Could Be You!

Let’s Get Connected!

Ty Taylor

Director of UX & Product

Ty Taylor, Director of UX & Product

“One of Ilona’s greatest strengths is her ability to bring people together around a shared understanding of the problem.”

Прывітанне, hello!

For nearly a decade,
I’ve reimagined multi-sided journeys
between consumers, entrepreneurs, and teams,
helping them create, connect and grow.

From enterprise-scale systems to fast-growing startups, I bring design clarity to pivotal decisions every step of the way.

Most of the time, you’ll find me bringing people together to answer challenging questions. By connecting people, perspectives, and ideas, we can co-create better products, experiences, and services.

Today, I’m helping organizations and startups tackling questions like What’s next? and How do we make it happen? on their journey to transform digital and service experiences.

  • Led and collaborated on strategic, end-to-end UX initiatives that unlocked engagement for 100K+ agents globally with 3M+ monthly site visitors in 25+ languages. Led the Consumer Design team of 2 designers.

    Figma • Miro • Maze • Sprig • Jira • Lovable • Gamma • DataDog

  • Partnered with early and growth-stage startups and small businesses to launch projects targeted for product-market fit, customer retention, and product growth. Launched an event design and coordination brand, leading to publications across three major Philadelphia magazines.

    Figma • Miro • UserTesting • Linear • ChatGPT • Dubsado • Notion

  • Orchestrated end-to-end service design and program management across physical and digital touchpoints, strengthening member retention, driving program adoption, raising funds, and establishing partnerships. Navigated COVID-19 restrictions by introducing agile service design that preserved food access.

    Figma • Miro • Sheets • Link2Feed

  • Early product discovery and UX research efforts, providing cross-functional teams with actionable insights guiding product direction.

    Sheets • UserTesting • Slides

  • Bachelor of Exercise Science.

Strategy

Generative UX Research
0 to 1 UX Strategy
AI & Emerging Technology
UX Research Strategy

Design

Multi-Sided Journeys
Product Design
Service Design & Operations
Web & App Ecosystems

Change

Co-Creation Workshops
Cross-Functional Alignment
Design Thinking Transformation
Team Enablement