Прывітанне, welcome to my world.
Most of the time, you’ll find me bringing people together to answer challenging questions
– by connecting people, perspectives, and ideas, we can shape better products, experiences, and services.
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High-ambiguity problems are a bit like working with clay. Without centering the clay, the team moves quickly, the wheel starts spinning, and the entire structure wobbles. Guiding a team back to center is my favorite part of the craft. By facilitating alignment and driving early discovery, chaotic problem spaces are naturally shaped into strategic roadmaps – just like clay.
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As a Belarusian immigrant (and oldest daughter) who has navigated multiple languages and cultures my entire life, I’m intrigued by the art of getting a room of people to see the same thing. Most of the time, I don’t have the answers, but I know how to find it. My role is to create a common language where cross-functional teams can move together towards a solution. It’s only then that we can begin to orchestrate the desired experience.
Experience
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Led and collaborated on strategic, end-to-end UX initiatives that unlocked engagement for 100K+ agents globally with 3M+ monthly site visitors in 25+ languages. Led the Consumer Design team of 2 designers.
Figma • Miro • Maze • Sprig • Jira • Lovable • Gamma • DataDog -
Partnered with early and growth-stage startups and small businesses to launch ambiguous, multi-touchpoint projects targeted for product-market fit, customer retention, and product growth. Launched an event design and coordination brand, leading to publications across three major Philadelphia magazines.
Figma • Miro • UserTesting • Linear • ChatGPT • Dubsado • Notion -
Orchestrated end-to-end service design and program management across physical and digital touchpoints, strengthening member retention, driving program adoption, raising funds, and establishing partnerships. Navigated COVID-19 restrictions by introducing agile service design that preserved food access.
Figma • Miro • Sheets • Link2Feed -
Early product discovery and UX research efforts, providing cross-functional teams with actionable insights guiding product direction.
Sheets • UserTesting • Slides
Education
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Cohort-based program focused on optimizing product activation and growth loops. Applied learnings at Keller Williams by evaluating new agent website onboarding and formulating a streamlined user journey.
Maven course, taught by Victoria Kharlamova and Kate Syuma -
Cohort-based program covering topics like aligning design frameworks with macro business objectives, market dynamics, and product data. Applied frameworks for cross-functional discovery, strategic prioritization, and driving organizational design maturity at Keller Williams.
Maven course, taught by Femke Van Schoonhoven -
Exercise Science, Bachelor of Science
Learnings
My aim is threefold:
First, find the right opportunities for strategic impact, second, create the conditions for better cross-functional problem solving, and third, see it through.
If your curiosity has been sparked, let’s get connected. Дзякуй, thanks for visiting.
Design and coordinate magazine worthy events.
A Few Aspirations ↓
Restore a historic property and transform it into a boutique hotel.
Transform an organization’s design thinking methodologies and practices.
Join a team disrupting legacy products in the way that Figma disrupted Adobe Claude disrupted Figma.