Hi! I’m Ilona, a
Design Researcher reimagining multi-sided, B2B2C experiences.

Hi! I’m Ilona, a Design Researcher reimagining multi-sided products & services.

Keller Williams • UX Strategy

AI Home Value Analysis

Product positioning, UX research and concept designs for real estate agents and homeowners to price homes with confidence.

Afrik Armando Studio • Service Design

Luxury Wedding Photography

Reimagining the wedding photography journey for luxury clientele and high-end wedding planners.

Keller Williams • UX Strategy

Property Search

End-to-end UX strategy bridging agent and home buyer property search for real-time collaboration and search parity.

Sage SEO • Product Design

AI Content Marketing MVP

0 to 1 product design streamlining SEO content creation for startups and small businesses.

Keller Williams • UX Strategy

Agent Websites

Vision concepts, product design & UX research to connect 163,000 real estate agents with consumers worldwide.

This Could Be You!

Let’s Get Connected!

From enterprise-scale systems to fast-growing startups, I’ve brought design clarity to pivotal decisions every step of the way.

I’ve connected people, perspectives, and processes in real estate, marketing, hospitality, and health and wellness.

Today, I’m helping organizations and startups tackling questions like What’s next? and How do we make it happen? to create better products, experiences, and services.

  • Led and collaborated on strategic, end-to-end UX initiatives that unlocked engagement for 100K+ agents globally with 3M+ monthly site visitors in 25+ languages. Led the Consumer Design team of 2 designers.

    Figma • Miro • Maze • Sprig • Jira • Lovable • Gamma • DataDog

  • Partnered with early and growth-stage startups and small businesses to launch projects targeted for product-market fit, customer retention, and product growth. Launched an event design and coordination brand, leading to publications across three major Philadelphia magazines.

    Figma • Miro • UserTesting • Linear • ChatGPT • Dubsado • Notion

  • Orchestrated end-to-end service design and program management across physical and digital touchpoints, strengthening member retention, driving program adoption, raising funds, and establishing partnerships. Navigated COVID-19 restrictions by introducing agile service design that preserved food access.

    Figma • Miro • Sheets • Link2Feed

  • Early product discovery and UX research efforts, providing cross-functional teams with actionable insights guiding product direction.

    Sheets • UserTesting • Slides

  • Bachelor of Exercise Science.